12HR Sheer Matte Lip Color Sheer, easy to apply color kisses your lips for a care-free effortless look. Petal Soft Lipstick smooths the look and feel of lips for 12 hours of comfortable weightless wear. A nourishing fruit blend of Raspberry Seed Oil and Mango Butter locks in 24 hours of instant and overtime lip softening hydration. Available in 20 universal and carefree shades. FINAL CLAIMS : - 12 Hour Long Wear- Instant and 24-Hour Hydration- Lips feel more hydrated after using for 2 weeks- 100% of consumers tested would buy this product- 100% of consumers tested say lips feel smoother after using- Lips look smoother after using for 2 weeks.- Product is easy to apply for an effortless look- Delivers a diffused, blurred effect- Formula is the perfect blend of 50% color and 50% care Test parameters (all claims): 33 subjects were healthy female volunteers, aged 18-35 years, of all ethnicities & skin types, with no dry or chapped lips. Single-blind study design assessing the efficacy of a lipstick product, hydration/moisturization, and long wear over 12 hours. Testing completed July 2021. Test parameters (dermatologist tested & suitable for all skin types): 22 subjects aged 18+ years of all ethnicities and skin types, completed the blind study to assess how well this product moisturizes skin. Testing completed July 2021. FREE FROM: NO Fragrance, NO Parabens, NO Phthalates, NO Mineral Oil TEXTURE: Balmy, cushion feel
