I got all excited about this when it came out, but after using it a couple of times I’m a bit...meh. At £18.50 it’s not cheap and I find you have to use quite a lot to get decent under-eye coverage. It’s a thinner consistency than Mac’s Pro Longwear Concealer and you definitely need to set it with powder. In future I’ll be buying Mac again. It’s not bad, it’s just not amazing!

I bought this as it was on offer and I thought I’d see what it was like. First of all, you need to use a LOT to get anywhere near full coverage. I have primer on and my face is already feeling oily after three hours of wear, so I’m not sure at what point it’s supposed to turn to powder! Maybe it’s just mismatched with my skin type, but I won’t be buying it again. Sorry Avon!

I bought this after it was recommended by a friend. Unfortunately I don’t always have the time to sit and paint individual brushstrokes onto my eyebrows because after about seven I lose patience and grab my Rimmel pencil instead! It does have a nice texture and stays on well but to be perfectly honest with you, if I had the amount of time required to use it properly, I’d spend it sleeping or eating instead.

Oh...my...I love this. So buildable, giving more and more length and separation as it goes. For the absolute best result, team it with a good primer (like Clinique’s Lash Primer) and heat-curl your lashes before use. I feel like if I look up, my eyelashes could get stuck in my brows. They are that long!